The Huntingdon County Visitors Bureau is pleased to announce the release of the 2012 edition of the Raystown Lake Region/Huntingdon County Visitors Guide. The guide, titled “Raystown Moments,” is the result of a collaboration between the bureau and AdOne Advertising and Design of Sunbury, PA. “Over the past few years, we have made a conscious migration from a directory publication to more of a magazine feel, while still giving the reader the convenience of property listings,” stated Matt Price, executive director of the bureau. Price added, “The title Raystown Moments was the brainchild of AdOne, inspired by our tagline A Moment Away.”
The bureau staff was inspired by the title, and worked with volunteer writers to craft articles around the theme that would engage readers, and encourage them to visit the area. An article by Susanne House, bureau board member, and co-writer Kerry Miller, a Juniata College alumna and former bureau employee, sets the stage encouraging the reader to “Find Your Raystown Moment.”
A pair of articles by Juniata College first couple, president Tom Kepple and wife Pat Kepple, point out the benefits of retiring in the Huntingdon County area and its hidden gems in the retail environment. Susan Penning, a local blogger and director of member services for Valley Rural Electric Cooperative, penned an article about destination weddings in the region, and Princess Lake Cruiser captain Steve Prosser equated the boating experience on Raystown Lake to the movie The Perfect Storm (the part of the movie before the storm, of course). Wildlife biologist, Jeff Krause speaks of Raystown’s natural environment, and Julie Price, director of operations for Sweet Annie Herbs highlights several major events in the region.
“The number one draw for our visitors is our scenery,” stated Ed Stoddard, bureau membership services director, “therefore, it is always necessary to feature great photography of the region.” The bureau worked with professional photographers Kevin Mills of Huntingdon, Abram Eric Landes of Washington, DC, and Lisa Rhinehart of Shippensburg, and bureau staff photographers Stoddard, and Vickie Smith, to showcase that scenery. Many member businesses also enhanced their directory listings with photographs.
“To keep the directory portion of the guide fun and interesting, and to further develop the ‘Raystown Moments’ theme, we have placed quotes from famous people using the word ‘moment’ throughout the guide,” added Stoddard. The guide also uses quotes from past visitors to Huntingdon County locations to add the authenticity of a user review. In the summer of 2011, the bureau partnered with the Huntingdon County Arts Council to launch a poetry contest called Haiku Huntingdon. Haiku poems from contest winners Nancy Caples-Rhodes of James Creek and Tom Henrie of Huntingdon are also featured in the guide.
“We always try to keep our promotions compatible with emerging technology,” said Price. “This year’s guide expands the use of QR Codes, allowing readers with smart phones to navigate instantly to Raystown.org and member websites for more information.” Another hi-tech feature of the guide is the on-line flip book version, featuring direct links to advertiser, member, photographer and feature websites. “2012 marks our third year using an electronic version of the guide. Each year the virtual guide draws more and more users,” noted Price.
The 2012 Raystown Lake Region/Huntingdon County Visitors Guide can be found at Interstate welcome centers, PA Turnpike travel plazas, and select rest areas, as well as many businesses throughout The Alleghenies. To order a guide by mail, call toll-free 1-888-RAYSTOWN (1-888-729-7869), or visit Raystown.org/request-a-travel-guide.html.