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2011 Huntingdon County Visitors Bureau Year in Review

In 2011, the Huntingdon County Visitors Bureau:

  • Welcomed more than 24,000 people to the Raystown Lake Region Visitors Center, which was open to the public 321 days.
    • Hosted Wake-Up Receptions on nine consecutive Tuesday mornings, attended by more than 100 people/week, and averaging 14 members with table displays.
    • Fielded thousands of phone calls from potential visitors to 888-RAYSTOWN (1-888-729-7869).
    • Hosted 20 bus tours and 18 school field trips.
    • Sold $51,252 of merchandise and annual passes in its gift shop.
  • Designed, printed and distributed 75,000 visitors guides.
    • Directly mailed more than 2,100 Visitors Guides one at a time.
    • Shipped nearly 30,000 Visitors Guides by the case to other Tourism Promotion Agencies, state welcome centers, rest areas, AAA offices, Amtrak stations, and more.
  • Welcomed a new hotel, a new sporting goods shop, three new bed and breakfasts, new vacation rentals, and a new restaurant to the local economy.
  • Served more than 250 members.
    • Made 28 deliveries of member literature to 10 info sites around the county.
    • Sent out 37 email communications to members.
    • Facilitated meetings among member groups.
    • Assisted members in creating their marketing plans.
  • Has been instrumental in the creation of the Pennsylvania Association of Travel and Tourism.
    • Helped write HB 2056 which would form a public-private partnership to handle the Commonwealth’s marketing to attract tourists.
    • Hosted a state tourism rally for The Alleghenies during the 2nd Annual Dirt Rag DirtFest.
    • Hosted a tourism summit highlighting the need for PA’s tourism industry to have a stronger voice in Harrisburg.
    • Attended the first Statewide Tourism Summit in Harrisburg.
  • Planned and executed a nationally sanctioned barbeque competition featuring 25 travelling teams, five vendors, a recreation show, a phenomenal kids’ area, car show, beer and wine tastings, seminars, people’s choice cook-off, and three concerts atop houseboats for about 1,000 attendees.
  • Hosted its second annual Raystown Region Wedding Expo.
  • Participated on committees and/or boards with Huntingdon County Partners in Economic Progress, HCBI, Huntingdon County Humane Society, Huntingdon County United Way, Huntingdon County Chamber of Commerce, Mayfest of Huntingdon, Huntingdon Landmarks, Four & More Cultural District, Friends of Raystown Lake, Juniata Clean Water Partnership, Rotary, Lions, The Alleghenies, SAPDC, Pennsylvania Association of Convention and Visitors Bureaus, PennDot, and DCNR (not to mention HCVB).
    • Spoke to Lions Clubs, Huntingdon Rotary, Soroptomists of Huntingdon, Media Savvy Marketing series, Juniata College retired faculty, and others about the importance of tourism in Huntingdon County.
    • Attended dozens of community events, fundraisers, and service projects.
  • Received more than 100 hours of professional development courses for its staff.
  • Advertised in 10 states.
    • Drew 536,887 page views to Raystown.org
    • Posted close to 1,000 events on Raystown.org, VisitPA.com, HuntingdonArea.info, and other high-profile websites.
    • Sent out 29 email newsletters to 800+ subscribers.
    • Sent out 24 press releases.
    • Led the state TPAs with more than 5,000 Facebook fans.
    • Hosted film crews for Explore PA, Ira David’s Pedal America, Pennsylvania Humanities on the Road, Our Town Mount Union, Keystone Kitchen, and other local news features.
    • Hosted travel writers from Pennsylvania Magazine, Recreation News, Pursuits, Dirt Rag, Bike, Bicycle Times, Alleghenies Adventures, and other local and regional publications.
    • Attended a travel consumer show for The Alleghenies in Philadelphia, and the Best Bridal Event in Altoona.

Our staff of 3 full-time and one part-time employees, and two interns could not have accomplished even half of this without the efforts of the wonderful volunteers on our board, our committees, in our visitors center, and at our events!  THANK YOU!

Categories: HCVB News | Tags: , | Leave a comment

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